Timely and effective communication is one of the more significant ‘measurements’ of a healthy curling organization. Communication takes place at the club and customer level, and both are important to success.

Good communication includes:

  • External communications: from the club to the public, media, potential sponsors, and government departments.
  • Internal communications: within the ‘family’ such as members, clients, suppliers, partners, staff, and volunteers.

There are many ways to communicate, and some are more complex than others. In addition, individuals responsible for communication at your club, need to ensure the message is not only sent, but received. Most activity that a club conducts have a communication element. Whether you are promoting a new program or service or an event, communication is critical.

  • Members, Clients & Customers
  • Partners & Stakeholders 
  • Staff & Volunteers
  • Mass Communication Representatives:
    • Radio, TV, and Newspaper editors and publishers, key reporters 
    • Social Media
  • Businesses (chambers of commerce or boards of trade)
  • Government Officials and Elected Representatives:
  • Local MP and MPP
  • Civic Leaders 
  • Community service organizations
  • Community action groups 
  • Youth group leaders
  • Sport, recreation and active living groups and their leaders 
  • Educators:
    • School superintendents
    • Principals & Teachers
    • Parent Councils
    • School boards
  • To inform
    • You need to let the public know who you are, what you can do for them, what they can do to help you, or even just how to get in touch.
  • To build understanding, ownership or change in policy 
    • What you think as a Board is not important. What is important are the needs of your customers.
    • An effective communication process will go a long way in helping you develop policy
    • A good communication plan will also prevent misunderstandings. Put yourself in your customer’s position, paying attention to their needs and getting to know them. 
  • To present a point of view 
  • To establish and promote the club’s goals.
  • To develop and implement plans (e.g., membership, revenue generation, recruiting and retaining volunteers)

The communication plan has been described in several ways, including:

  • foundation on which to base decisions and create ideas.
  • means to focusing on where you want to be and what needs to be done to get here
  • a tool for discovering opportunities, optimizing challenges, and initiating change.
  • step-by-step process that will help you summarize what you want to say to your intended audiences and map out how you will deliver that message.
  • keep in mind, the same logical process is used to launch a new consumer product on a national basis can also be used to inform parents about a bake sale to raise funds for their child’s school trip.

Six Steps of Communication Planning