BIO

Jeph has an utter disregard for the status quo. He gives keynotes regularly on marketing and social media, hands out lottery tickets daily, and runs a marketing company out of Regina called Strategy Lab. Outside of “work” Jeph co-founded Big Idea Camp, co-founded The Honest Conference, and has taught Marketing at Saskatchewan Polytechnic and Social Media at the University of Regina. Jeph has published over 100 songs on Soundcloud (his DJ name is DJ Clumsy Vegetarian) but his greatest achievement in life so far has been fatherhood – he currently has a 4-year-old and a 1-year-old.

PRESENTATION

Stop Selling, Start Caring: 10 Shifts in Digital Marketing

Your website is your storefront, LinkedIn is your business card, Instagram is your customer service department, TikTok is promotions, and sales happen all through email. You don’t need to actually talk to a human in your day-to-day now. Literally, everything can be delivered to your house. So why will people care about your brand? How will you get people to come to the next Bonspiel? 10 Shifts in Digital Marketing is about what’s changed in our world of no attention span but people willing to binge-watch 9 seasons of The Office in one weekend without blinking an eye. It’s about changing the way you look at marketing and embracing new tools, even if they seem scary at first.