BIO

Bobby Ray is a curling fan, player, and instructor, as well as a former Club and Association administrator of over fifteen years. As the Manager of Club Development for Curling Canada, Bobby shares his passion for the Business of Curling with optimism that it will help grow the game.

PRESENTATION(S)

Introduction to the business of curling

Overview of Curling Canada’s Business of Curling program.Understanding the curling business of the past, present and future. And discovering what business curling operators are actually in.

The future of curling professionals

Moving towards a hybrid business model that integrates curling’s tradition of volunteerism with paid work to deliver enhanced instruction, ice, customer service and curling experiences.

Recruiting and retaining curlers of the future

Understanding the successful journey one takes from discovery to loyal, long-time participant and optimizing this pathway for others to follow.